Description: Search Marketing: A Strategic Approach to SEO and SEM [Paperback] Cutler, Kelly Product Overview Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time- consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler. Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM. The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level. Read more Details Publisher : Kogan Page; 1st edition (December 26, 2023) Language : English Paperback : 312 pages ISBN-10 : 1398612804 ISBN-13 : 08 Item Weight : 1.35 pounds Dimensions : 6.1 x 0.67 x 9.25 inches Best Sellers Rank: #2,249,525 in Books (See Top 100 in Books) #2,420 in Advertising (Books) #2,422 in Web Marketing (Books) #3,881 in E-Commerce (Books) #2,420 in Advertising (Books) #2,422 in Web Marketing (Books) We have been selling used books since 2012, and we've learned that the most important thing is doing good business. Honesty is our policy. Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.
Price: 54.08 USD
Location: Williamsburg, Virginia
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN: 1398612804
ISBN10: 1398612804
ISBN13: 9781398612808
EAN: 9781398612808
MPN: does not apply
Brand: Kogan Page
GTIN: 09781398612808
Number of Pages: 312 Pages
Language: English
Publication Name: Search Marketing : a Strategic Approach to Seo and Sem
Publisher: Kogan Page, The Limited
Publication Year: 2023
Item Height: 0.7 in
Subject: E-Commerce / Internet Marketing, Commerce, Advertising & Promotion
Type: Textbook
Item Weight: 17.1 Oz
Subject Area: Business & Economics
Author: Kelly Cutler
Item Length: 9.2 in
Item Width: 6.1 in
Format: Trade Paperback
