Mastering Search Analytics: Measuring Seo, SEM and Site Search by Brent Chaters

Description: Mastering Search Analytics by Brent Chaters Improve your search strategy, whether its through SEO, search engine marketing, or site search. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Improve your search strategy, whether its through SEO, search engine marketing, or site search. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it. Learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve your overall ranking. The book includes an overview of analytic tools and how they work with either your SEO arsenal or your ability to unearth market opportunity and analyze competitors. Learn how and when you should use each metric presented, and discover how to improve the search experience for both customers and spiders. Its ideal for search specialists, webmasters, and search marketing managers. * Get in-depth coverage of a vital topic that isnt covered in detail elsewhere * Manipulate and correlate different data sets to provide accountable and actionable analytics * Learn the difference between macro, micro, value, and action metrics * Use site audit results to further optimize a page, site section, or the entire site * Provide metrics to help sell the value of search to executives in your company Author Biography Brent Chaters has over a decade of experience in online marketing and interactive multimedia. He has worked with several Colleges to expand and develop their programs and students. He has worked for HP for more than 10 years through various positions, being exposed to the issues large corporations must deal with in online marketing. Working with the Canadian team he helped establish some of the first SEM and SEO programs in Canada for HP as well as worldwide in the company. He currently works with the worldwide team establishing SEO programs across multiple regions and countries based on solid metrics foundations and evangelizing the need to always be improving these results. He resides in Mississauga, Canada where he enjoys coaching hockey and spending time with his friends and family. Table of Contents Preface; Audience; Assumptions This Book Makes; Contents of This Book; Conventions Used in This Book; Using Code Examples; Safari Long Description Improve your search strategy, whether its through SEO, search engine marketing, or site search. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it. Learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve your overall ranking. The book includes an overview of analytic tools and how they work with either your SEO arsenal or your ability to unearth market opportunity and analyze competitors. Learn how and when you should use each metric presented, and discover how to improve the search experience for both customers and spiders. Its ideal for search specialists, webmasters, and search marketing managers. * Get in-depth coverage of a vital topic that isnt covered in detail elsewhere * Manipulate and correlate different data sets to provide accountable and actionable analytics * Learn the difference between macro, micro, value, and action metrics * Use site audit results to further optimize a page, site section, or the entire site * Provide metrics to help sell the value of search to executives in your company Promotional "Headline" Mastering SEO, SEM, and Site Search Details ISBN1449302653 Author Brent Chaters Year 2011 ISBN-10 1449302653 ISBN-13 9781449302658 Media Book Format Paperback Place of Publication Sebastopol Country of Publication United States Illustrations Illustrations Short Title MASTERING SEARCH ANALYTICS Language English DEWEY 658.872 Pages 350 Subtitle Measuring Seo, SEM and Site Search Series OReilly AU Release Date 2011-11-11 NZ Release Date 2011-11-11 Publisher OReilly Media Imprint OReilly Media UK Release Date 2011-11-08 Audience Professional & Vocational Publication Date 2011-11-22 US Release Date 2011-11-22 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161699492;

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